You Don’t Have Braze EVENT USER LOGS Set Up Already?!

Please, please, PLEASE: Event User Logs are the most important yet underutilized Braze feature of Braze.

Even if you don’t watch any of the other videos, please watch this one if you don’t already have Event User Logs set up.

🗣️ WATCH FULL YOUTUBE VIDEO HERE 🗣

[Braze-mas 2023, Day 8]

What’s up everyone, my name is Allan, Founder and Consultant at For Now Marketing, and welcome to Day 8 of Braze-mas 2023!

In yesterday’s video, we talked about how Custom Event Properties are not visible on the User Profile page. Well, we are glad you are here today, because we will explore the one place in the Braze dashboard called Event User Logs where you can see Custom Event Property values, which can be very helpful for QA purposes and just overall get an idea of the data that we’re working with.

I think Event User Logs is one of the most important yet underutilized features of Braze. Whenever I see a team that doesn’t have Event User Logs set up or isn’t using it regularly, that’s usually the very first suggestion I make. If this is the case for your team, then you’ve found the right video!

Let’s get started!

Internal Groups

Before we can take you to that one place, we need to first set up what’s called an Internal Group, under Settings → Internal Groups. Internal Groups are how you manage internal test groups in Braze, and every dashboard has one created by default called Internal Group.

To go through the process of creating one, let’s click “Create Internal Group” on the top right corner.

When you create an Internal Group, there are 3 capabilities you can assign to the group: Record User Events, which is what we’ll talk about today and what I think is the most important, under-utilized feature in Braze, Content Test Group, and Email Seed Group, which we will talk about in a future video.

Let’s name our Internal Group “Nike — Braze Test Group” and enable just the first option for today and click “Create Internal Group”, but even if you accidentally enable the other 2, don’t worry because they’re very easy to turn on and off on the next page.

Now that we’ve created the Internal Group, we need to add members to this group to serve as Test Users. It’s a good idea to include every internal member who works with Braze, including Marketing, Engineering, and even the Support team. I can also see the Support team adding consumer profiles who are having issues receiving or not receiving messages from Nike.

We’ll search for my user profile with my email, give myself a name, and click Add User.

All right, so we are done with our setup. We now have an Internal Group called “Nike — Braze Test Group” that is enabled for Record User Events for group members, with my own user profile added as a user. That means that moving forward, any SDK or API data events that happen to any profile in this Internal Group gets logged with details on a page called Event User Log. It’s time to check out my favorite page in Braze, under Settings → Event User Log.

So there’s nothing there right now. And this is another reason why it’s important to set up Internal Groups as soon as possible: because you cannot access data events that happened in the past. It’s only for events moving forward, after setting up the Internal Group. So the sooner you have it set up, the more access you’ll have to data logs.

Anyway, let’s say I’m back on the Nike page, and clicked on specific modules, like this basketball one. And our concern yesterday was not knowing exactly which module was clicked on, because our Custom Event name is simply clicked_module, and we depended on the Event Properties to get more details.

And back on our User Profile page, you can see that I performed clicked_module recently, but once again, no context.

Well, finally, we can see the Event User Logs populate with my recent activity, which is exactly the Custom Event “clicked_module”, except if we click “Raw Data”, we can see all other properties that came along with it, including the module_name and category_name, so the Braze team at Nike now can determine exactly which modules were clicked on by my user profile.

This is helpful because now I have a better understanding of the Event Properties that are associated with the Custom Event clicked_module, and I can use this knowledge to further segment or personalize my retargetting messages.

For example, I can set up an email campaign that’s triggered by the Custom Event “clicked_module” that’s only sent to users who clicked on modules under “Shop by Sport’, and the subject line can say “Interested in Event Property module_name which will render as “Interested in Basketball? for my personalized email.

Once again, if you don’t already have Event User Logs set up, please make sure to get it set up, as this page will be tremendously helpful for many situations in the future.

There is one other place in the dashboard that I’d like to highlight which is under Data Settings → Custom Events. If you find clicked_module, go to the 3 dots, click Manage Properties, you can actually see the properties associated with this Custom Event. However, you can only see the property names, and not the property values like we saw Basketball and Shop by Sport on the Event User Logs.

Thank you!

That’s it for Day 8.

If you have any questions, please share them in the comments. We’re happy to help! 🙏

If you learned something from this video, please subscribe for more awesome Braze videos in the future!

Thank you for watching, and see you next time!

allan@fornowmarketing.com

fornowmarketing.com