Braze Delivery & Entry Types: Action-Based [Part 2]
How many Action-Based triggers are there?!
Braze, you give us way too many options! (That’s a good thing)
🗣️ WATCH FULL YOUTUBE VIDEO HERE 🗣
🧑🏻🏫 This video will cover the following Braze Action-Based Triggers: 🧑🏻🏫
- Update Subscription Status
- Update Subscription Group Status
- Interact with Campaign
- Interact with Canvas Step
[Braze-mas 2023, Day 16]
What’s up everyone, my name is Allan, Founder and Consultant at For Now Marketing, and welcome to Day 16 of Braze-mas 2023!
Before we get started, if you have any questions, whether you are currently using Braze or considering using Braze, please feel free to reach out! You can find these addresses and more in the Youtube description below.
Action-Based Triggers Continued
Today, let’s spend some time going over the remaining Action-Based triggers! There are some interesting, useful ones remaining, so we’re excited to talk about them.
Let’s get started!
Update Subscription Status
The first trigger we’ll talk about today is Update Subscription Status, and by now, you’re all experts on the Email and Push Subscription Statuses because you’ve been watching all the Braze-mas videos, and we talked about these Subscription Statuses in detail a few days ago. If you need a reminder, please go back to watch those videos!
Anyway, when you choose this trigger, you get the option to choose either Push or Email Subscription Status, and you do have to actually choose a specific status from the 3 options.
The Braze Documentation actually has two very good use cases listed out, so it says, “For example, you can target users when their email or push subscription status changes to opted in, and thank them for opting in. You can also send a webhook to your systems whenever a user unsubscribes from email so that your internal systems are up to date with the latest subscription status information.”
That second use case may be especially important for most teams who like to make sure that their data are consistent across multiple platforms.
Update Subscription Group Status
Moving on to the next trigger, which sounds very, very similar to the first one, but this one is called Update Subscription Group status.
For today, we’ll just do a simple exploration of the available options in the dropdown, but this topic will get a dedicated video in the future, when we start talking about some of the more advanced features of Braze.
In Braze, we have Subscription Groups for Email, SMS, and Whatsapp. You can have multiple Subscription Groups for each of those channels, and your options are either subscribed or unsubscribed from each Subscription Group.
It also looks like you can specify the data update source, which gives us 100% flexibility to make specific changes.
Interact with Campaign
Next, we have Interact with Campaign, which is an awesome trigger, because this trigger makes it very easy to launch retargeting campaigns.
When you choose the trigger Interact with Campaign, you’re given this dropdown with a ton of options, which we’ll see on the Braze Documentation.
So Braze calls this filter “Campaign Connector”, and your options are:
- View in-app message
- Click in-app message
- Click in-app message buttons
- Click email
- Click alias in email
- Open email
- Directly open push notification
- Click push notification button
- Click push story page
- Perform conversion event
- Receive email
- Receive SMS
- Click shortened SMS link
- Receive push notification
- Receive webhook
- Are enrolled in a control group
- View content card
- Click content card
- Dismiss content card
As well as two options for News Feed Cards, which is an older Braze channel that is being deprecated. Content Cards are supposed to be the newer, cooler, more powerful channel that replaces News Feed Cards.
After you choose one of the interactions above, then you choose the specific Campaign that you’re looking for this specific interaction. Lots of use case opportunities here, so if you haven’t used this trigger, I would definitely check it out!
Interact With Canvas Step
Now, for this next trigger, we’re going a little out of order, but this trigger is pretty much identical to the previous trigger, except this is Interact with Canvas Step.
The other thing to note about this trigger is that this is the 2nd trigger that exists for Campaigns but not for Canvases.
I believe the reason for both the triggers missing for Canvases is most likely that those two filters, Perform Conversion Event and Interact with Canvas Step, are unnecessary as Canvas Entry Action-Based Triggers. It should be possible to implement the desired use cases inside the Canvas using audience filters without having to create a separate Canvas that is triggered off of Perform Conversion Event or Interact with Canvas Step.
Regardless, when you choose the Interact With Canvas Step trigger, you get the same interaction options, and this time, you choose the Canvas as well as the step inside the Canvas to look for this interaction.
Thank you!
That’s it for Day 16. We just have 3 more triggers to cover in our next video.
If you have any questions, please share them in the comments. We’re happy to help! 🙏
If you learned something from this video, please subscribe for more awesome Braze videos in the future!
Thank you for watching, and see you next time!
allan@fornowmarketing.com
fornowmarketing.com
