Sharing our best practices and thought leadership.
![Braze Delivery & Entry Types: Action-Based [Part 2]](https://images.squarespace-cdn.com/content/v1/648e21952670566726dede10/1702822750987-I3Q094CWWV35IJSG7ZSI/Screenshot+2023-12-17+092118.jpg)
Braze Delivery & Entry Types: Action-Based [Part 2]
How many Action-Based triggers are there?!
Braze, you give us way too many options! (That’s a good thing)
![Braze Delivery & Entry Types: Action-Based [Part 1]](https://images.squarespace-cdn.com/content/v1/648e21952670566726dede10/1702633844658-IQOBCNI8C3Q9RVC9D7RS/Screenshot+2023-12-15+045320.jpg)
Braze Delivery & Entry Types: Action-Based [Part 1]
Have you checked out all the other Action-Based triggers, besides “Perform Custom Event” or “Start Session”?
![Braze Bread & Butter: Custom Events & Purchase Events [Part 1]](https://images.squarespace-cdn.com/content/v1/648e21952670566726dede10/1701946135572-1KDWIPN1BOBW82BEXBQ9/Screenshot+2023-12-07+055114.jpg)
Braze Bread & Butter: Custom Events & Purchase Events [Part 1]
A reference to an old commercial.
Custom Event [Verb]: it’s what you do.
Custom Events are the Bread of Braze. You need them to survive.