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![Braze Bread & Butter: Custom Events & Purchase Events [Part 1]](https://images.squarespace-cdn.com/content/v1/648e21952670566726dede10/1701946135572-1KDWIPN1BOBW82BEXBQ9/Screenshot+2023-12-07+055114.jpg)
Braze Bread & Butter: Custom Events & Purchase Events [Part 1]
A reference to an old commercial.
Custom Event [Verb]: it’s what you do.
Custom Events are the Bread of Braze. You need them to survive.