Sharing our best practices and thought leadership.
Braze Tutorial: How To Segment Users Based On Custom Event Properties
As Marketers, we aim to send the right message to the right users by segmenting our audience. In Braze, we’re able to segment based on how many times a user has performed a specific Custom Event.
![Braze Bread & Butter: Custom Events & Purchase Events [Part 2]](https://images.squarespace-cdn.com/content/v1/648e21952670566726dede10/1702372392593-NQVRFOBCOD488QYT8ENW/Screenshot+2023-12-12+041543.jpg)
Braze Bread & Butter: Custom Events & Purchase Events [Part 2]
Christmas came early! I bought myself the Nike Air Max 1s and logged it as a Purchase Event in Braze!
![Braze Bread & Butter: Custom Events & Purchase Events [Part 1]](https://images.squarespace-cdn.com/content/v1/648e21952670566726dede10/1701946135572-1KDWIPN1BOBW82BEXBQ9/Screenshot+2023-12-07+055114.jpg)
Braze Bread & Butter: Custom Events & Purchase Events [Part 1]
A reference to an old commercial.
Custom Event [Verb]: it’s what you do.
Custom Events are the Bread of Braze. You need them to survive.
Demystifying Braze Arrays & Objects
Don’t let technical jargon like “arrays”, “objects”, or even “array of objects” scare you away.
Braze Profile Attributes AKA Default Attributes
Pop Quiz: What’s the correct data field for email address in Braze? A. email_address B. Email C. email D. Email Address E. All of the above
🗣️ WATCH FULL YOUTUBE VIDEO HERE 🗣
[Braze-mas 2023, Day 3]
What’s up everyone, my name is Allan, Founder and Consultant at For Now Marketing, and welcome to Day 3 of Braze-mas 2023!
![Braze User Profile Creation & Types of User Data [Braze-mas 2023, Day 2]](https://images.squarespace-cdn.com/content/v1/648e21952670566726dede10/1701765692465-TG6H5VQ2HCE2PWQ3MRRO/Screenshot+2023-12-05+034357.jpg)
Braze User Profile Creation & Types of User Data [Braze-mas 2023, Day 2]
Do you know the 3 types of data you see on the User Profile?
🗣️ WATCH FULL YOUTUBE VIDEO HERE 🗣
What’s up everyone, my name is Allan, Founder and Consultant at For Now Marketing, and welcome to Day 2 of Braze-mas 2023!
Braze Step-By-Step Guide: Split Users Based On Canvas Entry Property
Use Case: You want to send new users down different onboarding paths based on their membership_tier which is a Canvas Entry Property. The membership_tier doesn’t flow in as a custom attribute, so you can’t use an Audience Path (at least, not yet). Read more to find out how!