Sharing our best practices and thought leadership.
![Braze Delivery & Entry Types: Scheduled [Part 2, Intelligent Timing]](https://images.squarespace-cdn.com/content/v1/648e21952670566726dede10/1702549424321-M317HHWV2HANHAJATEV4/Screenshot+2023-12-14+052452.jpg)
Braze Delivery & Entry Types: Scheduled [Part 2, Intelligent Timing]
Continuing our Delivery & Entry Types discussion. This series might have a few more parts!
![Braze Delivery/Entry Types: Channels, Campaigns, & Canvas Comparison [Part 1]](https://images.squarespace-cdn.com/content/v1/648e21952670566726dede10/1702549235190-CPI9OW1D1O3LLU7KS5TZ/Screenshot+2023-12-14+052313.jpg)
Braze Delivery/Entry Types: Channels, Campaigns, & Canvas Comparison [Part 1]
Braze, we have a product request for you at 2:20, and a product question for you at 3:50.

Braze Push: Push Subscription vs Push Enablement
How do Braze Push Subscription States work?
What does it mean to be Push Enabled?

Braze Email: Global Subscription States
Do you know the Braze Email Global Subscription States?
What’s the difference between Opted-in vs Subscribed?
Oh, and we weren’t quite done with Internal Groups 😅

Braze Internal Groups: Content Test Group & Seed Group
Watch till the end for a new Braze feature that allows you to easily add any user profile to an Internal Group 🙏🏻

You Don’t Have Braze EVENT USER LOGS Set Up Already?!
Please, please, PLEASE: Event User Logs are the most important yet underutilized Braze feature of Braze.
![Braze Bread & Butter: Custom Events & Purchase Events [Part 2]](https://images.squarespace-cdn.com/content/v1/648e21952670566726dede10/1702372392593-NQVRFOBCOD488QYT8ENW/Screenshot+2023-12-12+041543.jpg)
Braze Bread & Butter: Custom Events & Purchase Events [Part 2]
Christmas came early! I bought myself the Nike Air Max 1s and logged it as a Purchase Event in Braze!
![Braze Bread & Butter: Custom Events & Purchase Events [Part 1]](https://images.squarespace-cdn.com/content/v1/648e21952670566726dede10/1701946135572-1KDWIPN1BOBW82BEXBQ9/Screenshot+2023-12-07+055114.jpg)
Braze Bread & Butter: Custom Events & Purchase Events [Part 1]
A reference to an old commercial.
Custom Event [Verb]: it’s what you do.
Custom Events are the Bread of Braze. You need them to survive.

Demystifying Braze Arrays & Objects
Don’t let technical jargon like “arrays”, “objects”, or even “array of objects” scare you away.

Braze Datatypes and Custom Attributes
Do you know all the Braze Datatypes? What the heck is a Boolean, and how do you even pronounce this word?

Braze Profile Attributes AKA Default Attributes
Pop Quiz: What’s the correct data field for email address in Braze? A. email_address B. Email C. email D. Email Address E. All of the above
🗣️ WATCH FULL YOUTUBE VIDEO HERE 🗣
[Braze-mas 2023, Day 3]
What’s up everyone, my name is Allan, Founder and Consultant at For Now Marketing, and welcome to Day 3 of Braze-mas 2023!
![Braze User Profile Creation & Types of User Data [Braze-mas 2023, Day 2]](https://images.squarespace-cdn.com/content/v1/648e21952670566726dede10/1701765692465-TG6H5VQ2HCE2PWQ3MRRO/Screenshot+2023-12-05+034357.jpg)
Braze User Profile Creation & Types of User Data [Braze-mas 2023, Day 2]
Do you know the 3 types of data you see on the User Profile?
🗣️ WATCH FULL YOUTUBE VIDEO HERE 🗣
What’s up everyone, my name is Allan, Founder and Consultant at For Now Marketing, and welcome to Day 2 of Braze-mas 2023!
![What is Braze? [Braze-mas 2023, Day 1]](https://images.squarespace-cdn.com/content/v1/648e21952670566726dede10/1701608956779-1V4UPQSYCO64QUEFV84U/barze.jpg)
What is Braze? [Braze-mas 2023, Day 1]
🗣️ WATCH FULL YOUTUBE VIDEO HERE 🗣
What’s up everyone, my name is Allan, Founder and Consultant at For Now Marketing, and welcome to Day 1 of Braze-mas 2023!

Braze Demo: Catalogs and Selections, New Kids On The Block (Part 1)
Braze Catalogs and Selections, launched in early 2022, are the new kids on the block. Not all teams have “met” them yet, but for those teams that did, they know how cool these new Braze features are. Let’s see what the hype is all about!

Braze Tutorial: How To Navigate Connected Content Data
In a previous post, we were left with a daunting amount of data from a Connected Content call. Connected Content can be super useful, but only if you know how to correctly navigate the data to grab the necessary fields. Let’s dive right in!

Braze Tutorial: How To Make A Connected Content API Call
Making a Connected Content API Call can be a bit scary, right on time for Halloween. Don’t worry; this post will walk you through everything!

Braze Tutorial: Use A Webhook To Log Test Custom Events
No more submitting engineering tickets or going deep inside your mobile app and entering a dummy credit card info to log a test custom event. As technical marketers, we get it done ourselves! 💪🏻

Braze Audience Filters: How To Setup An Exclusion/Suppression Segment
A short and sweet post that highlights a very helpful Audience Filter! Note: the filter does not live where you’d think it would.

Braze: API-Triggered Message vs API-Only Message. What’s The Difference?
Read more for a full comparison between the two API features and understand how to set up each one!

Braze Step-By-Step Guide: Split Users Based On Canvas Entry Property
Use Case: You want to send new users down different onboarding paths based on their membership_tier which is a Canvas Entry Property. The membership_tier doesn’t flow in as a custom attribute, so you can’t use an Audience Path (at least, not yet). Read more to find out how!